Tips for you
From initial idea, to video or film completion, there are many things to consider.
If this is your first time taking the video tractor for a spin...
Please find below: 5 questions & 2 videos -
to help you avoid hidden stumps in the long grass!
why you need a video...
Videos hold pride of place in the marketing toolbox if there is a problem you want fixed, but if you create a video that ends up sitting in the virtual shed, gathering dust because it lacked a clear purpose - you could have put that money into fencing... so here are:
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5 questions to answer
before making any video:
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1. Why?
Why are you making this video? Are you trying to raise awareness for your brand, engage with your social media following, or is this video intended to be educational (for example: about
new ways you are producing your commodities or livestock)?
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2. Who?
Who do you want to watch this video (your 'target audience')?
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3. What?
What is your core message (try to keep this specific, so it is strong and clear)?
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4. Call to action?
What do you want people to do after they watch this video?
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5. How?
How are you going to get your video out there? Is it just going on your
social media pages, or is it part of a bigger strategy?
Whether you already have answers, or would like us to help you figure them out...
2 videos OF TOP TIPS: